Director of Communications and External Relations
November 2006 – March 2014
MIT OpenCourseWare, Massachusetts Institute of Technology, Cambridge, MA
Program Management
- as member of senior management team, provide strategic direction to development of OpenCourseWare project
- with other senior managers, develop and track program mission, vision, goals and activities
- supervise External Outreach Manager responsible for translation, mirror site, and individual giving program
- supervise Corporate Relations Director responsible for corporate giving program
- supervise consultants providing marketing, design, writing and database management support
Fundraising
- developed OCW fundraising brochure to support revenue generation activities
- supervised initial fundraising for OCW Consortium
- secured, and served as PI for, three-year $1.5 M grant from William and Flora Hewlett Foundation to support Consortium activities
- generated $350K in support commitments from Consortium members
Communications
- present MIT OCW experiences at conferences to encourage wide adoption of opencouseware sharing practices
- coordinate MIT OpenCourseWare special events
- primary co-organizer for 2011 Global OpenCourseWare Consortium Conference, May 4-6, 2011 (Keynote by Tim O’Reilly, O’Reilly Media)
- primary organizer for MIT OpenCourseWare Milestone Celebration, November 28, 2007 (Keynote by Thomas Friedman, Columnist, New York Times)
- manage relations with international print, broadcast and web media; domestic print highlights:
- “Internet Opens Elite Colleges to All,” Associated Press, 1/2/2008 (PDF)
- “Internet Access Is Only Prerequisite For More and More College Classes,” Page 1, Washington Post, 12/31/2007 (PDF)
- “Get an MIT or Yale Education Free,” U.S. News & World Report, 12/20/2007 (PDF)
- “At 71, Physics Professor Is a Web Star,” Page 1, New York Times, 12/19/2007 (PDF)
- “M.I.T. Education in Taiwan, Minus the Degree,” Technology Section, New York Times, 4/2/2007 (PDF)
- “Education? Priceless.” Chicago Tribune, 4/29/2007 (PDF)
- “Yale on $0 a Day,” Page D1, Wall Street Journal, 2/15/2006 (PDF)
- “How to go to M.I.T. for free,” Christian Science Monitor, 1/4/2007 (PDF)
Evaluation
- responsible for data integration and reporting from the full portfolio of OCW assessment sources, including web analytics, intercept and supplemental surveys, e-mail feedback, interviews, and internal systems reports
- supervise regular management reporting (PDF) for senior management team, publication team, and intellectual property rights team decision-making
- produce annual Evaluation Strategy and Plan, and Annual Report (PDF – 9.2 MB) documenting the progress and impact of OpenCourseWare
- produce interim evaluation reports addressing topics of special interest to the OCW team
Strategic Partnership Development
- oversee MIT OpenCourseWare strategic partnerships, including relationships with 7 translation partners and more than 330 mirror site recipients
- organized OpenCourseWare Consortium as a forum for sharing best practices in OCW publicaton and increasing use an awareness of member sites
- oversaw incorporation of OCW Consortium as independent non-profit organization; served as founding president
- led initial staff hiring, fundraising and strategic plan development
- grew OpenCourseWare Consortium membership to 280+ domestic and international universities and organizations during tenure as president
Intellectual Property Management
- as a member of senior management team, address all high level intellectual property policy issues for the OCW project
- provide tier two response to all MIT OpenCourseWare intellectual property inquiries
Technology Implementation
- maintain mission-critical database supporting workflow for publication and intellectual property rights teams (designed and built system as as Senior Faculty Liaison)
- completed major migration of database system from FileMaker 5.5 to FileMaker 7.0
- supervise one consultant responsible for maintenance and enhancement implementation tasks
Stephen Carson 