Stephen Carson

Associate Director, Membership Management, Abdul Latif Jameel World Education Lab, MIT

Director of Communications and External Relations

November 2006 – March 2014
MIT OpenCourseWare, Massachusetts Institute of Technology, Cambridge, MA

Program Management

  • as member of senior management team, provide strategic direction to development of OpenCourseWare project
  • with other senior managers, develop and track program mission, vision, goals and activities
  • supervise External Outreach Manager responsible for translation, mirror site, and individual giving program
  • supervise Corporate Relations Director responsible for corporate giving program
  • supervise consultants providing marketing, design, writing and database management support

Fundraising

  • developed OCW fundraising brochure to support revenue generation activities
  • supervised initial fundraising for OCW Consortium
    • secured, and served as PI for, three-year $1.5 M grant from William and Flora Hewlett Foundation to support Consortium activities
    • generated $350K in support commitments from Consortium members

Communications

Evaluation

  • responsible for data integration and reporting from the full portfolio of OCW assessment sources, including web analytics, intercept and supplemental surveys, e-mail feedback, interviews, and internal systems reports
  • supervise regular management reporting (PDF) for senior management team, publication team, and intellectual property rights team decision-making
  • produce annual Evaluation Strategy and Plan, and Annual Report (PDF – 9.2 MB) documenting the progress and impact of OpenCourseWare
  • produce interim evaluation reports addressing topics of special interest to the OCW team

Strategic Partnership Development

  • oversee MIT OpenCourseWare strategic partnerships, including relationships with 7 translation partners and more than 330 mirror site recipients
  • organized OpenCourseWare Consortium as a forum for sharing best practices in OCW publicaton and increasing use an awareness of member sites
    • oversaw incorporation of OCW Consortium as independent non-profit organization; served as founding president
    • led initial staff hiring, fundraising and strategic plan development
    • grew OpenCourseWare Consortium membership to 280+ domestic and international universities and organizations during tenure as president

Intellectual Property Management

  • as a member of senior management team, address all high level intellectual property policy issues for the OCW project
  • provide tier two response to all MIT OpenCourseWare intellectual property inquiries

Technology Implementation

  • maintain mission-critical database supporting workflow for publication and intellectual property rights teams (designed and built system as as Senior Faculty Liaison)
  • completed major migration of database system from FileMaker 5.5 to FileMaker 7.0
  • supervise one consultant responsible for maintenance and enhancement implementation tasks